Keyword search tools are online software applications designed to help users find the most relevant and profitable keywords for their search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. Keyword research tools analyze search engine data to provide users with information about the search volume, competition, and relevance of specific keywords or phrases. They also suggest alternative keywords and provide other data points, such as cost-per-click (CPC), keyword difficulty, and search trends.
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Some popular keyword search tools include Google Keyword Planner, Ahrefs, SEMrush, Moz, and Keyword Tool. These tools can help website owners and digital marketers find new keyword opportunities, optimize their website content for search engines, and create more effective PPC ads. By identifying the right keywords, businesses can attract more targeted traffic to their website, improve their search engine rankings, and ultimately increase their sales and revenue.
1. Keyword Surfer:
Keyword Surfer is a free browser extension that can be installed on Google Chrome or Firefox, and it provides users with valuable insights on search volumes, related keywords, and backlinks for any search query. Here's how to use Keyword Surfer:
- Install the Keyword Surfer extension from the Chrome Web Store or Firefox Add-ons.
- Once installed, go to Google.com and enter a search query for which you want to find keyword ideas.
- Keyword Surfer will automatically show you the search volume for your query and a list of related keywords with their respective search volumes, cost-per-click (CPC), and competition.
- You can further explore a specific keyword by clicking on it, and it will show you a breakdown of its search volume by country, related questions, and other important metrics.
- Additionally, Keyword Surfer allows you to see the number of backlinks for any website directly in the search results, which can be useful for SEO research and competitor analysis.
Overall, Keyword Surfer is a powerful tool that can help you identify high-traffic and low-competition keywords for your SEO and PPC campaigns, as well as gain insights into your competitors' strategies.
2. Google Trends
Google Trends is a free online tool provided by Google that allows users to explore the popularity of specific keywords, topics, or phrases over time. With Google Trends, you can see how the search volume of a keyword has changed over time, where it is most popular, related queries and topics, and much more.
Here are the steps to use Google Trends:
- Go to the Google Trends website at https://trends.google.com/ or search for "Google Trends" on Google and click on the first result.
- In the search bar, enter the keyword or topic you want to explore. You can also select a category or a location to narrow down your search.
- Once you've entered your query, Google Trends will show you a graph of its search volume over time. You can adjust the time frame, country, and category from the options below the graph.
- Google Trends also offers various options to refine your search, such as related topics, queries, and rising queries, which can help you find other popular keywords or topics related to your search.
- You can also compare the search volume of multiple keywords or topics by adding them to the search bar and clicking "compare."
- Finally, you can export the data or embed the graph into your website or presentation by clicking on the "Export" or "Embed" button.
In summary, Google Trends is a powerful tool that can provide valuable insights into the search behavior of people around the world. By using it, you can stay on top of the latest trends and tailor your marketing strategies accordingly.
3. Afrefs.com
Ahrefs is a popular SEO tool used by marketers, SEO professionals, and website owners to analyze and improve their search engine rankings. Ahrefs provides a wide range of features that include backlink analysis, keyword research, competitor analysis, site audit, and more.
Here's how to use Ahrefs:
- Go to the Ahrefs website at https://ahrefs.com/ and sign up for an account. You can choose from a variety of pricing plans depending on your needs and budget.
- Once you've logged in, you can start using the various tools and features available in Ahrefs.
- To analyze your website's backlinks, click on the "Site Explorer" tool, enter your website's URL, and click on "Search." Ahrefs will provide you with a detailed report of your backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
- To do keyword research, click on the "Keyword Explorer" tool, enter a keyword or phrase, and click on "Search." Ahrefs will provide you with data on search volume, keyword difficulty, and other important metrics, as well as suggest related keywords.
- To analyze your competitors, click on the "Site Explorer" tool, enter your competitor's website URL, and click on "Search." Ahrefs will provide you with a report of their backlink profile, top-ranking pages, and other useful information.
- To perform a site audit, click on the "Site Audit" tool, enter your website's URL, and click on "Start Audit." Ahrefs will analyze your site for technical issues, broken links, and other factors that could affect your search engine rankings.
In summary, Ahrefs is a powerful SEO tool that can help you improve your search engine rankings by analyzing your backlink profile, doing keyword research, and performing competitor analysis. By using Ahrefs, you can identify opportunities for improvement and create a more effective SEO strategy.
4. AnswerThePublic.com
AnswerThePublic.com is a free keyword research tool that helps you find relevant and related keywords and phrases related to your main topic. It uses data from Google's autocomplete function to generate a list of questions and phrases that people are searching for online.
Here are the steps to use AnswerThePublic.com:
- Go to AnswerThePublic.com website.
- Enter your keyword or topic in the search bar and select your country and language.
- Click on the "Get Questions" or "Get Prepositions" button to generate a list of related questions or phrases.
- You can click on any of the questions or phrases to see the search volume, competition level, and trend data for each keyword.
- You can also download the data in a CSV format or save the visualizations as an image.
- Finally, you can use the data to create content that answers these questions or targets these related keywords.
In summary, AnswerThePublic.com is a useful tool for generating ideas for content creation and identifying long-tail keywords and phrases that you can use in your SEO and content marketing strategy. By using AnswerThePublic.com, you can get a better understanding of what your target audience is looking for and create content that meets their needs.
5. Keyword Sheeter
Keyword Sheeter is a free keyword research tool that can help you generate a large number of keyword ideas for your SEO or content marketing campaigns. It uses Google's autocomplete function to generate a list of potential keywords and phrases related to your main keyword.
Here's how to use Keyword Sheeter:
- Go to the Keyword Sheeter website.
- Enter your main keyword or topic in the search bar and click on the "Sheet Keywords" button.
- Keyword Sheeter will generate a large list of potential keywords and phrases related to your main keyword. You can sort the results by search volume, competition, or alphabetical order.
- You can also select and copy the keywords to use in your SEO or content marketing campaigns.
- To get more specific results, you can add modifiers such as location, language, or industry.
- Finally, you can export the data in a CSV format to use in other tools or platforms.
In summary, Keyword Sheeter is a simple yet effective tool for generating a large number of potential keyword ideas for your SEO or content marketing campaigns. By using Keyword Sheeter, you can save time and effort in researching and identifying relevant keywords for your website or content.
6. Google Ads Keyword Planner
Google Ads Keyword Planner is a free tool that helps you research and find the right keywords for your Google Ads campaigns. It allows you to search for keywords and see how they might perform in terms of search volume, competition, and estimated cost per click (CPC).
Here's how to use the Google Ads Keyword Planner:
- Go to the Google Ads Keyword Planner website and sign in to your Google Ads account.
- Click on the "Tools & Settings" icon in the top right corner of the screen and select "Keyword Planner" from the drop-down menu.
- Select the "Discover New Keywords" option and enter a few relevant keywords related to your business, product or service.
- You can also select your location, language, and other targeting options to get more specific results.
- Click on "Get Results" to see a list of keyword ideas with their average monthly search volume, competition level, and estimated cost per click (CPC).
- You can sort the results by search volume, competition, or estimated CPC, and select the keywords that are relevant to your business or campaign.
- You can also get ideas for new ad groups and ad campaigns based on the keywords you have selected.
- Finally, you can save the keywords to a new or existing Google Ads campaign and start creating your ads.
In summary, the Google Ads Keyword Planner is a powerful tool that can help you research and find the right keywords for your Google Ads campaigns. By using the Keyword Planner, you can save time and effort in identifying the most relevant and profitable keywords for your business.
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